Work

The Influence of Personalization on Consumer Satisfaction

Year: 2024

Type: book-chapter

Study design: Systematic Review

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-3455-3.ch010

Authors: Joaquim A. Casaca, Luís Pedro Miguel

Institutions: Universidade Europeia, Unidade de Investigação em Design e Comunicação, Iscte – Instituto Universitário de Lisboa

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401448709

FWCI: 30.82

Cites: 79

Cited by: 42

Related to: 10