Work

Enhancing e-commerce customer churn management with a profit- and AUC-focused prescriptive analytics approach

Year: 2024

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2024.114872

Authors: Yi Feng, Yunqiang Yin, Dujuan Wang, Joshua Ignatius, T.C.E. Cheng, Marianna Marra, Yihan Guo

Institutions: Hong Kong Polytechnic University, Sichuan University, University of Electronic Science and Technology of China, Aston University, Politecnico di Milano, University of Warwick

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: 不确定环境下基于数据解析的家庭医疗护理资源调度研究, G4894424945, G8235118838

OpenAlex ID: W4401477708

FWCI: 4.042

Cites: 50

Cited by: 14

Related to: 10