Potential of Artificial Intelligence in the Restaurant Industry of Honduras: Perspectives from Users and Operators
Year: 2024
Type: conference-paper
Abstract: The study explores how artificial intelligence (AI) can enhance operational efficiency and customer experience in restaurants, particularly in developing countries like Honduras.Through online surveys, interviews, and consultations with experts, a growing interest in AI implementation in this sector was found, with applications ranging from chatbots to dynamic menu generation.The ease of use of these tools, positive perception towards their introduction on menus, and high acceptance of customization in the culinary experience were notable findings.Additionally, customer service was identified as the primary factor in restaurant choice, closely followed by ingredient quality and venue design.Qualitative analysis revealed operational challenges faced by restaurant managers, as well as their interest in AI implementation to improve operational efficiency and customer experience.In conclusion, the study suggests that AI has the potential to transform the restaurant industry in Honduras, offering opportunities to enhance competitiveness and customer satisfaction.
Language: English
Topic: AI in Service Interactions
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4401577778