Minimalist design: explore the key factors that influence the packaging design of muji products on consumers' purchasing attitudes
Year: 2024
Type: article
Study design: Observational Study
Abstract: With the continuous development of social economy and science and technology, the concept of minimalist design is constantly updated and changed. When every new product is developed, in order to bring impact to consumers, the important mission of minimalist design is how to convey product information, so that it is more acceptable to consumers. Muji's design, in a basic sense, is an act of designers following the development of sustainable design. When consumers choose to buy minimalist products, designers need to consider consumer behavior and psychology. On the basis of literature review, based on fuzzy design theory and data analysis theory, this paper summarizes the factors that affect consumers' purchase intention through questionnaire survey, and conducts in-depth analysis on the influencing factors such as packaging color, packaging materials, font style and printing information.
Source: Creativity and Innovation
Author: Weibo Zhang
Institution: City University Malaysia
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4402932767