Work

The Impact of Extended Reality on Consumer Purchase Behavior: A Meta-Analysis of Experimental and Quasi-Experimental Studies

Year: 2024

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.4972722

Authors: Hansol Choi, Hyemi lee

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4403043870

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