Work

Mediation Effect of Customer Loyalty in Relationship Between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Ethiopia

Year: 2024

Type: book-chapter

Study design: Observational Study

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-5340-0.ch014

Authors: Tafese Niguse, Shashi Kant, Metasebia Adula

Institution: Bule Hora University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403326467

FWCI: 12.66

Cites: 75

Cited by: 17

Related to: 10