Work

Brand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Advances in Economics and Business Studies.

DOI: 10.21608/jaebs.2024.386330

Authors: Perihan Salah, Nada Elmahdy, Samaa Abdelfattah, Martine Tawfik, Ziad Mohammed, Karim Wagih, Hania Mohammed

Institution: Egyptian Chinese University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403651925

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