Work

Navigating Online Trust and Loyalty: Unraveling the Mediating Role of Perceived Value in Malaysia's Digital Financial Services

Year: 2024

Type: book-chapter

Study design: Observational Study

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-5668-5.ch007

Authors: Yajie Zhou, Poh Kiong Tee, Rohizan Ahmad, Jugindar Singh, Bee Lian Song, Kim Yew Lim

Institutions: Asia Pacific University of Technology & Innovation, MILA University, INTI International University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403760509

FWCI: 2.202

Cites: 62

Cited by: 3

Related to: 10