Work

Utilization of Artificial Intelligence in the Digital Marketing Industry

Year: 2024

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-5668-5.ch008

Authors: Minh Tung Tran, Ree Chan Ho

Institutions: FPT University, Taylor's University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403760795

FWCI: 2.936

Cites: 42

Cited by: 4

Related to: 10