Work

The impact of multimodal information features of short sales videos on consumer engagement behavior: A multi-method approach

Year: 2024

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2024.104136

Authors: Quan Xiao, Weiling Huang, Lu Qu, Xia Li

Institutions: Jiangxi University of Finance and Economics, Nanchang Jiaotong Institute

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Humanities and Social Science Fund of Ministry of Education of China, Humanities and Social Sciences Youth Foundation, Ministry of Education of the People's Republic of China

Awards: G223966019, G4298937663, 基于数据驱动的消费者在线评论系统效用提升设计策略研究

OpenAlex ID: W4403766506

FWCI: 29.3

Cites: 111

Cited by: 40

Related to: 10