Economic Impacts and Opportunities in the Health App Industry
Year: 2024
Type: preprint
Abstract: The research paper revolves around the business of health apps across the world and possible impact of the number of users and downloads on the revenue generation of health apps. With the help of trend analysis and linear regression methods, significant impact was studied on the variables like users, downloads and revenue of health apps for past 8 years (N = 8) (2016 to 2023). The downloads (independent variable) didn’t show any significant impact on revenue (dependent variable) where p > 0.05 whereas the users (independent variable) showed a significant impact on revenue (dependent variable) where the p < 0.05. The users of these health apps play a significant role on the business of these health apps by directing impacting the revenue generation, whereas the downloads of these health apps don’t show any impact on the revenue generation of these health apps. The rise in the number of users boosted drastically during the pandemic year 2019 and 2020 and same impact can be seen on the revenue also.
Source: Research Square
Authors: Sushree Sangeeta Mukhi, Bhupendra Bahadur Tiwari, Annu Kuriakose
Institution: CMR University
Language: English
Subfield: Health Information Management
Field: Health Professions
Domain: Health Sciences
Open Access status: green
OpenAlex ID: W4403868340