Work

From Corporate Responsibility to Consumer Preference: How CSR Initiatives Drive Sustainable Choices Among Banking Consumers

Year: 2024

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.5042720

Authors: Wang Muyang, Maria Rasheed, Jae Han Min, Wansoo Kim, Ubaldo Comite

Institutions: Lianyungang Normal College, Virtual University of Pakistan, Korea Maritime Institute, Gachon University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W4404962861

Cites:

Cited by:

Related to: 10