Work

Applying Machine Learning in Marketing: An Analysis Using the NMF and K-Means Algorithms

Year: 2025

Type: conference-paper

Source: Lecture notes in computer science

DOI: 10.1007/978-3-031-78238-1_2

Authors: Victor Gallego, Alfons Freixes, Jessica Lingan

Institutions: EUNCET Business School, Universitat Ramon Llull

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406973007

FWCI: 3.391

Cites: 14

Cited by: 2

Related to: 10