Work

The Significance of Advertising in Increasing Sales Volume of the New Product from the Customers’ Perspective in Bethlehem Governorate

Year: 2025

Type: book-chapter

Study design: Observational Study

Source: Studies in systems, decision and control

DOI: 10.1007/978-3-031-76011-2_6

Authors: Jiries Abu Ghannam, Farah Qafisheh, Khaled Alzeaideen

Institutions: Palestine Ahliya University, Zarqa University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407058095

FWCI: 15.57

Cites: 5

Cited by: 8

Related to: 10