Work

Sharing and Co-Creating Value: Innovation in Platform-Based Agricultural Service Models Driven by Service Demand Collaboration—A Case Study of the JN Life

Year: 2025

Type: article

Abstract: Platform-based agricultural service models have increasingly become a primary approach to agricultural socialized services in China. This study investigates a service-demand-driven platform-based agricultural service model through the case of JN Life initiated by nine ecological farms. Based on the theory of value co-creation, it traces the development of the JN platform ecosystem across three phases: emergence, formation, and expansion. The study examines how farm members and key stakeholders of the JN platform actively collaborate throughout these phases, transitioning from value propositions to institutional arrangements, resource integration, and achieving value co-creation. This process is referred to as an endogenous (vs. exogenous) platform-based agricultural service model. The findings provide valuable insights into advancing the sustainable development of ecological farms and agricultural socialized services, as well as enhancing collaborative innovation in the platform ecosystem.

Source: Sustainability

DOI: 10.3390/su17031215

Authors: Xin Sun, Yike Ma

Institution: Renmin University of China

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: gold

Estimated APC paid: $2,896