Work

The effect of ambivalence and perceived vulnerability on in-store behaviours: a cross-sectional study in Tunisia and Colombia

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2025.2464213

Authors: Andrea Milena Sánchez Romero, Maali Benhissi

Institution: Université Clermont Auvergne

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407345461

FWCI: 2.908

Cites: 132

Cited by: 4

Related to: 10