Exploring the drivers of customer loyalty for energy-efficient home appliances
Year: 2025
Type: conference-paper
Study design: Observational Study
Abstract: Sustainable development is a chief concern in Vietnam, and energy conservation is pivotal. The country risks energy scarcity due to the growing discrepancy between domestic energy supply and demand, as well as facing serious environmental issues. Purchasing energy-efficient appliances can reduce energy consumption and mitigate climate change. While much research in the past decade has explored the factors that influence the procurement of such appliances, the post-purchase phase remains largely understudied. This research seeks to fill this void by constructing a model based on consumer perceived value and relationship marketing to investigate the elements affecting customer loyalty towards energy-efficient appliances via customer trust. The study, conducted with 458 consumers in Hanoi who have previously purchased energy-efficient appliances, reveals that functional value, price value, and environmental value all positively impact customer trust, which leads to customer loyalty. These significant findings fill a gap in the literature and provide valuable insights for authorities, manufacturers, and retailers to heighten the sustained use of green appliances.
Source: Procedia Computer Science
Authors: Bao Ngoc Le, Thi Mai Le, Thi Minh Ngoc Luu
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4407920102