Work

The Impact of Data Mining on Customer Relationship Management

Year: 2024

Type: conference-paper

Source: International Conference on Advances in Computing, Communication and Networking (ICAC2N)

DOI: 10.1109/icac2n63387.2024.10895677

Authors: Saurabh Pratap Singh Rathore, Khushbu Yadav, Mohammed Akram Khan, K. Anitha, Tapsi Nagpal, Shikha Diwakar

Institutions: Madhav University, Meenakshi Academy of Higher Education and Research, Lingaya's Vidyapeeth, JSS Academy of Higher Education and Research

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408048826

FWCI: 0.606

Cites: 23

Cited by: 1

Related to: 10