Work

Luxury Unveiled: Gen Z Consumer Motivations and Preferences in Luxury Handbag Selection

Year: 2024

Type: article

Source: Luxury

DOI: 10.1080/20511817.2025.2466400

Authors: Julia Rothman, Jung-Hwan Kim, Michael Moody

Institution: University of South Carolina

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408167296

FWCI: 0.495

Cites: 23

Cited by: 2

Related to: 10