Year: 2025
Type: article
Study design: Observational Study
Abstract: Due to significant waste generation, fast-food chains in Dumaguete City faced growing pressure to adopt sustainable waste management practices. This research investigated current waste management techniques, including eco-friendly materials, recycling, composting, and waste reduction, to assess their effectiveness and suggest improvements. The findings aimed to provide insights for enhancing sustainability efforts and meeting the expectations of environmentally conscious consumers. The study used the descriptive method to gather information from customers and employees in fast-food chains in Dumaguete City. There were 50 customer respondents and 50 employee respondents. This balanced sample size allowed researchers to gather customer and employee insights. Questionnaires were the primary tool for data collection, and descriptive statistics such as weighted mean and standard deviation summarized the data. Correlation analysis examined the relationships between customers' and employees' perceptions of green practices and the challenges fast-food chains face. The results showed that while some green practices were implemented successfully in fast-food chains in Dumaguete City, there was room for improvement in customer awareness, broader green practices, and employee training. The research outlined key recommendations to enhance the environmental practices of fast-food chains in Dumaguete City. These included running customer education campaigns to promote green practices, regularly monitoring and improving existing initiatives based on feedback, providing training for employees to tackle challenges, supportive management, investing in cost-effective technologies, and fostering innovation, which can significantly contribute to more environmentally responsible fast-food chains in the city. Solving these problems with learning, manager support, and long-term investments can help fast-food chains in Dumaguete City improve their environmental efforts.
Authors: Ryan Tayco, Donaliza Caingcoy, Enrico Aurea, Stephan Gelera, Eliza Tadiamon, Jessie Mae Tinonas
Institution: Negros Oriental State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408646231