Work

Research on Digital Marketing Strategies of Apparel Brands Based on Sustainable Consumption Behavior Among Youth Consumers

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Orange Technology (ICOT)

DOI: 10.1109/icot64290.2024.10936925

Authors: Xing He, Xiaoning Liu, Lebing Wang, Yijing Huang

Institution: Sanda University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

Funder: Shanghai Education Development Foundation

OpenAlex ID: W4408933231

FWCI:

Cites: 7

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Related to: 10