Work

The Role that Brand Personality Plays in Digital Purchasing Decisions

Year: 2025

Type: book-chapter

Source: Studies in big data

DOI: 10.1007/978-3-031-75095-3_43

Authors: Anan Deek, Ahmad Mansour, Muhammad Alshurideh, Waed Aldrous, Bara Asfour, Khaled Alshaketheep, Hind Al-Ahmed

Institutions: Arab American University, Al-Ahliyya Amman University, University of Jordan, Okan University, Hashemite University, Imam Mohammad ibn Saud Islamic University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408972014

FWCI: 49.79

Cites: 19

Cited by: 26

Related to: 10