Year: 2025
Type: article
Abstract: This paper investigates the impact of digital advertising on consumer spendingbehavior, focusing on the role of targeted ads, social media platforms, and searchengine market. Digital advertising is a marketing strategy that involves launchingadvertisements through online channels to promote brands,products, or services.Withthe rise of digital advertising , businesses use platforms like instagram,google,Facebook to reach a large scale of customers.Digital advertising functions effectivelyfor driving traffic into physical stores.It draws in customers seeking particular goods
Author: Advika Kanhiramkat
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409194574