Halal certification digital transformation in the triggering of product competitiveness in the global halal market
Year: 2024
Type: article
Abstract: Digital transformation of the Indonesian halal certification services through SIHALAL application is expected to improve the halal ecosystem and elevating competitiveness of certified products globally. Therefore, this study investigated SIHALAL mechanism, serving as a database for halal industry stakeholders, and explored its role in promoting the ecosystem. An assessment was conducted on the global competitiveness of halal products, using data obtained from Halal Product Assurance Organizing Agency of the Ministry of Religious Affairs. The results showed that SIHALAL application predominantly centered on the need for halal products certification. Only 0.5% of certified products showed the global competitiveness, constituting 6.5% of the total products. The number of domestic products oriented to the international market that have halal certificates is greater than abroad. The study advocated for the expansion of SIHALAL to comprehensively support halal industry ecosystem and global competitiveness. This incorporated the use of an integrated database for policy references, enabling relevant institutions to enhance competitiveness of industry stakeholders in the global halal market.
Source: BIS Economics and Business
DOI: 10.31603/biseb.45
Authors: E Ernawati, T Tajuddin, A Arifuddin, L O Suriadi, N Asizah, W O R Ariani
Institution: Universitas Halu Oleo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409413357