Year: 2023
Type: article
Abstract: The relationship between timely, customized and usable data towards customer involvement is investigated under the context of; AI-driven reporting, real-time alerts and automatically generated messages. Business organizations are adopting data-centric communications which require integration of artificial intelligence for enhanced customer service through quick responses, increased openness and being proactive. For this research, content analysis was used to explore how this technology could be used to provide relevant communication with clients. The results indicate that AI improves communication effectiveness, enhances customer confidence, and promotes customer loyalty over extended periods. Additionally, the research discusses some of the challenges that may prevent successful adoption of these systems as well as any ethical issues surrounding their use; giving recommendations that could help companies improve their customers’ experience through intelligent automation.
Author: Banda Saikumar
Institution: American Airlines (United States)
Language: English
Topic: AI in Service Interactions
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409440752