Work

I sense my digital assistants! Assessing the impact of customers’ immersive experience and perceived social presence on purchase intention

Year: 2025

Type: article

Study design: Observational Study

Source: Behaviour and Information Technology

DOI: 10.1080/0144929x.2025.2490668

Authors: Md. Shahinur Rahman, Md. Mahiuddin Sabbir, Jing Zhang, Linghua Zhang

Institutions: Northern University of Business and Technology Khulna, Huazhong University of Science and Technology, University of Barishal

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: B2B复杂销售情境下多重网络特征对跨职能团队销售绩效的影响研究

OpenAlex ID: W4409475836

FWCI: 12.58

Cites: 82

Cited by: 17

Related to: 10