Work

Research Trends in Brand Development and Sustainable Consumption

Year: 2025

Type: book-chapter

Source: Advances in business strategy and competitive advantage book series

DOI: 10.4018/979-8-3693-7853-3.ch011

Authors: Olena Chygryn, Dmytro Davydenko, Anastasia Illiashenko

Institution: Sumy State University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4409499820

FWCI: 1.915

Cites: 76

Cited by: 1

Related to: 10