Work

Harnessing the Power of Data Analytics to Drive Brand Engagement, Affinity, Evangelism, and Loyalty in the Modern Marketplace

Year: 2025

Type: book-chapter

Source: Advances in computational intelligence and robotics book series

DOI: 10.4018/979-8-3373-1867-7.ch004

Authors: Ankur Kumar, Abhinav Sharma, Priya Bhatnagar, Sanjay Dhanka, Yograj Bist

Institutions: Sant Longowal Institute of Engineering and Technology, University of Delhi, Graphic Era University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410340211

FWCI: 88.13

Cites: 43

Cited by: 9

Related to: 10