Work

Green Washing and Consumer Behavior with Mediating Role of Green Skepticism and Moderating Role of Influencer Marketing in the FMCG Industry in Sri Lanka.

Year: 2025

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.5295169

Author: M.S. Ishar Ali

Institution: Eastern University, Sri Lanka

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W4411338397

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