Work

Scarcity, symbolism, and social identity (3S): Unpacking drivers of conspicuous consumption of virtual gear in the metaverse

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104396

Authors: Kaige Bai, Yuliang Liu

Institutions: Taylor's University, Hebei Academy of Fine Arts

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W4412005682

FWCI: 5.181

Cites: 138

Cited by: 7

Related to: 10