Work

A Transnational Study of Advertising-to-Sales Ratios

Year: 1984

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1984.12467965

Authors: Jehiel Zif, Robert F. Young, Ian Fenwick

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412428166

FWCI: 5.866

Cites: 8

Cited by: 30

Related to: 10