Work

Cost-Benefit Perspective: Navigating the Conflict Between Transparent and Target Pricing

Year: 2025

Type: book-chapter

Source: Future of business and finance

DOI: 10.1007/978-3-031-90497-4_12

Authors: Andreas Krämer, Thomas Burgartz, Christina Muzzu

Institution: University of Applied Sciences Europe

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412447235

FWCI:

Cites: 25

Cited by:

Related to: 10