Work

We-media Advertising Investment Strategy of Enterprises in the Mobile Internet Environment

Year: 2025

Type: article

Source: Computational Economics

DOI: 10.1007/s10614-025-11052-6

Authors: Zhongya Han, Lili Shi, Zhengqiu Weng, Muyao Chen, Qinglin Li

Institutions: Wenzhou University of Technology, Wenzhou Polytechnic, Fujian Normal University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Wenzhou University

OpenAlex ID: W4412901144

FWCI:

Cites: 43

Cited by:

Related to: 10