Work

Greenwashing or Genuine Commitment? Assessing the Role of Sustainable Branding in Supply Chain Accountability and Consumer Trust

Year: 2025

Type: conference-paper

Study design: Systematic Review

Source: International Colloquium on Logistics and Supply Chain Management (LOGISTIQUA)

DOI: 10.1109/logistiqua66323.2025.11122719

Authors: Oulad Benaissa Wafa, Ouahtita Fatine

Institution: University of Hassan II Casablanca

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4413360660

FWCI: 5.086

Cites: 34

Cited by: 3

Related to: 10