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Green Marketing Strategies and Customer Legitimacy: Exploring the Role of Perceived Ethicality in Artificial Food Manufacturing in the Philippines

Year: 2025

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.5401692

Author: Johannes Villalobos Gloria

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W4413428277

Cites: 55

Cited by:

Related to: 10