Work

¿Sigue siendo lujo si todos pueden tenerlo? El dilema de las marcas exclusivas

Year: 2025

Type: other

Source: The Conversation

DOI: 10.64628/aao.qujattew7

Authors: Veronica Rios, Paurav Shukla, Dina Khalifa

Institutions: Universidad Pontificia Comillas, University of Southampton, University of Roehampton

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413614121

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