Work

Artificial Intelligence’s Influence on Modern Marketing Strategies: A Comprehensive Analysis

Year: 2025

Type: conference-paper

Source: Lecture notes in networks and systems

DOI: 10.1007/978-981-96-5754-4_19

Authors: Michael Savariapitchai, Abhishek Yenurkar

Institution: Datta Meghe Institute of Higher Education and Research

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413745323

FWCI: 3.391

Cites: 3

Cited by: 2

Related to: 10