Work

Predictive modeling for marketing ROI: Integrating big data and behavioral analytics

Year: 2025

Type: book-chapter

Source: CRC Press eBooks

DOI: 10.1201/9781003682325-14

Authors: S Prem Knowles, Arasuraja Ganesan, R Satish, J. Kavitha Selvaranee, P. Sundara Bala Murugan, Arasuraja Ganesan

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414201225

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