When Native Format Contains Socially Beneficial Messages: The Role of CSR Motivation, Congruence, and Credibility in the Context of Native Advertising
Year: 2025
Type: article
Source: Journal of Business Convergence
Authors: A-Reum Jung, Jun Heo
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4414545352
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