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Utilizing Machine Learning Methods for Customer Segmentation Analysis

Year: 2025

Type: conference-paper

Source: Lecture notes in networks and systems

DOI: 10.1007/978-981-96-6515-0_23

Authors: Abhilasha Singh, Arun Kumar, Ritu Gupta, Sayak Gupta

Institutions: SRM Institute of Science and Technology, Netaji Subhas University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414547710

FWCI: 1.695

Cites: 16

Cited by: 1

Related to: 10