Work

To serve the country or avoid risk? The effects of strategic versus responsive CSR on consumer trust under high tariff salience

Year: 2025

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104582

Authors: Luote Dai, Kangli Xiang, Shengyu Gu, Xiaomin Zhou

Institutions: Wenzhou Polytechnic, Huizhou University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W4415315298

FWCI: 2.266

Cites: 53

Cited by: 3

Related to: 10