Work

A Demographic Perspective on Muslim Consumers’ Purchase of Halal Cosmetics in Malaysia

Year: 2025

Type: article

Abstract: The rising demand for halal cosmetics in Malaysia highlights the need to understand how demographic factors influence Muslim consumers’ purchasing behaviour. This study aims to investigate how the effects of age, gender, income, education level, and geographical location shape the consumption of halal cosmetic products. Using a simple random sampling technique, data were collected from 400 Muslim consumers in Malaysia`s central region via online platforms and this study used descriptive analysis. Results show that young, educated, middle-income women in urban areas are the most engaged demographic in purchasing halal cosmetics. These findings offer strategic insights for marketers, entrepreneurs and policymakers to design targeted campaigns and meet the growing demand in this ethical consumer segment. By providing a better understanding of Muslim consumer behaviour, this study offers valuable insights for stakeholders aiming to effectively meet the needs of the halal cosmetic market in Malaysia.

Source: Global Journal Al-Thaqafah

DOI: 10.7187/gjatsi102025-12

Authors: Suzana Ab Rahman, Nadiah Ishak, Roszi Naszariah Nasni Naseri, Utari Evy Cahyani

Institutions: Universiti Islam Melaka, Universiti Teknologi MARA, Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Language: English

Topic: Halal products and consumer behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: gold

Estimated APC paid: $250