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An Eye-Tracking Approach to Evaluating General Perception of Social Media Advertising Personalization

Year: 2025

Type: article

Source: Journal of Business Convergence

DOI: 10.31152/jb.2025.10.10.5.29

Authors: A-Reum Jung, Jun Heo

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416733669

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