Work

La revolución del marketing: la táctica dicta la estrategia

Year: 1989

Type: article

Source: UCLA - Biblioteca de Administración y Contaduría

Authors: Al Ries, Jack Trout

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W45027102

FWCI:

Cites:

Cited by: 2

Related to: 10