Work

Editor's introduction: brand management

Year: 2009

Type: book-chapter

Source: Research Repository (Kingston University London)

Author: Francesca Dall’Olmo Riley

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W45359075

FWCI:

Cites: 119

Cited by: 3

Related to: 10