Work

The role of brands in the formation and manifestation of adolescent identity

Year: 2012

Type: dissertation

Source: UpSpace Institutional Repository (University of Pretoria)

Authors: De Gouveia, Claudia Maureen Gois

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W45386807

Cites: 45

Cited by:

Related to: 10