Work

Wie tot ist das alte Marketing, wenn klar wird, was Eventmarketing kann?

Year: 2013

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-3538-0_5

Authors: Jochen Thinius, Jan Untiedt

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W46175052

FWCI: 2.023

Cites: 1

Cited by: 1

Related to: 10