Analysis of the contents of the advertising saturation on television
Year: 2007
Type: article
Abstract: Nowadays television media suffers over saturation of advertising. Apart from the legal limitations and the logical regulation and the supply and demand market, stations continue to increase their commercial contents to unbearable limits throughout their programming and generating a perception of the extent of advertising saturation and its contents in the television media. The paper aims to analyse the level of advertising saturation and its contents in the television media. The methodological approach of the study is based on a limited consideration of the real cognitive process of the audience, quantifies different commercial forms that are not specifically programming and that greatly increase the advertising noise and the perception of saturation. On the other hand it is interesting to define the strategic use of each channel towards its commercial spaces.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W48218511