Communication of natural beauty products companies
Year: 2009
Type: dissertation
Abstract: Throughout this work, this study tries to understand “how organic cosmetics companies advertise through magazines?” In the first place, the theories about green marketing will be studied and the focus will more specifically be on green marketing communication and the communication on general. Then, we will analyze qualitatively and quantitatively the organic cosmetics’ communication in fashion and health magazines. We will try to compare the differences in communication between these two magazines’ types. Afterwards, we link the analysis of advertising with the theory in order to underline if the organic cosmetic companies apply the theory in their communication strategy. To conclude, we will try to answer the question: “how organic cosmetics companies advertise through magazines?”
Authors: Suzie Bertrand, Laure Larcher
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W49831508