Work

Brand Personality Scale Development Using Rasch Modelling

Year: 2011

Type: dissertation

Source: Otago University Research Archive (University of Otago)

Author: Francisco J. Conejo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W50685362

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